Challenge: Artisan brand needed product development, e-commerce platform reflecting craftsmanship quality & content orchestration.

Solution: Crafting artisanal leather accessories products, bespoke e-commerce with custom payment method, & digital ecosystem across platforms for social media.

Hands cutting coral leather pattern pieces at Yao Heritage
Red leather fringe and measuring tape in the Yao Heritage atelier
Yao Heritage Golden Sun clutch campaign image
Model in a green printed dress carrying a fringed leather bag, YAO Heritage